{"id":3826,"date":"2026-08-24T18:26:51","date_gmt":"2026-08-24T18:26:51","guid":{"rendered":"https:\/\/tbs.works\/work\/faceless-latre-latres-car\/"},"modified":"2026-10-07T08:22:19","modified_gmt":"2026-10-07T08:22:19","slug":"faceless-latre-latres-car","status":"publish","type":"work","link":"https:\/\/tbs.works\/en\/work\/faceless-latre-latres-car\/","title":{"rendered":"Faceless Latre, Latre&#8217;s Car"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Carlos Latre, the man of a thousand faces, landed on Telecinco with his own show in the access prime time slot, the most coveted time slot where he had to go head-to-head with Pablo Motos&#8217; El Hormiguero and Broncano&#8217;s La Revuelta.<br\/><\/p>\n\n<p class=\"wp-block-paragraph\">When planning the campaign, we highlighted all of Latre&#8217;s facets, not just his role as a presenter, but, above all, we focused on his ability to transform into almost any character.<br\/>In the teaser, we played on not revealing his face to generate audience anticipation. To achieve this, we worked on a choreographed production so that, using a series of resources, we never got to see Carlos&#8217;s face. <br\/><\/p>\n\n<p class=\"wp-block-paragraph\">The main piece focused on visualizing how Latre is capable of mimicking, down to the smallest detail, other TV stars. Humor was key to showing us Latre&#8217;s arrival at Mediaset as he transformed into the King Emeritus, Tamara Falc\u00f3, Julio Iglesias, and Mbapp\u00e9. <\/p>\n","protected":false},"featured_media":3828,"template":"","categoria":[19],"cliente":[62],"class_list":["post-3826","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-brands","cliente-mediaset"],"acf":[],"_links":{"self":[{"href":"https:\/\/tbs.works\/en\/wp-json\/wp\/v2\/work\/3826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tbs.works\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/tbs.works\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tbs.works\/en\/wp-json\/wp\/v2\/media\/3828"}],"wp:attachment":[{"href":"https:\/\/tbs.works\/en\/wp-json\/wp\/v2\/media?parent=3826"}],"wp:term":[{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/tbs.works\/en\/wp-json\/wp\/v2\/categoria?post=3826"},{"taxonomy":"cliente","embeddable":true,"href":"https:\/\/tbs.works\/en\/wp-json\/wp\/v2\/cliente?post=3826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}