VALUES GALA

In 2024, Línea Directa is hosting the Values Gala at the Real Casino de Madrid, an awards ceremony that recognizes Línea Directa's corporate culture and the role of its people. Additionally, the Values Club was created, a prestigious club that only award winners from previous editions can join. TBS handled the identity design for the Values Club, the event design, and its comprehensive production.

Línea Directa

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