In Spain, the business landscape is made up of SMEs and self-employed individuals, and despite various crises, they continue to provide employment for over 8 million people. Now, they face the major challenge of digitalization, upon which the continuity of many of these businesses will depend. Telefónica is aware of this and, as a large corporation, has the responsibility and the tools to assist and guide them throughout the digitalization process. Thus is born: A COUNTRY BUILT ON SMES AND SELF-EMPLOYED INDIVIDUALS A campaign that aims to honor the small yet significant business fabric that forms the success of our country, and all the entrepreneurs who decided to open their small businesses and are now adapting to new times by digitalizing to remain true to themselves while reaching further, being more sustainable, working from anywhere in the world… To achieve this, we have focused on all those businesses without which Ferran Adrià would not be Ferran Adrià; that is, on the SMEs and self-employed individuals who have accompanied him throughout the years and are part of his success.